THE PLAYBOOK WE USE TO HELP FUNDS BUILD THEIR LP OUTREACH ENGINE IN 30 DAYS

Most emerging fund managers know what they want: aligned LPs, warm intros, and fast closes.

But very few have a system to get there.

At Infria, we work with lean VC teams to install outbound capital-raising engines that attract LP interest and create real deal momentum. In this post, we’ll show you exactly how we help funds go from “no pipeline” to a fully operational LP outreach machine in under 30 days.

No fluff. Just systems.

Step 1: Build a Clear LP Target Map (Days 1–3)

Before you can raise capital, you need to know who you’re raising from. We start every engagement with a short calibration call to define:

• Fund size, thesis, and structure (emerging, Fund I/II, etc.)

• Ideal LP profile (family office, fund of funds, HNW, impact-focused, geography)

• Known blockers (minimum ticket size, liquidity terms, etc.)

Then we build a tiered list of LP personas that match the fund’s parameters — down to specific firms and individuals where possible.

This becomes the blueprint for all outreach.

Step 2: Create Compelling Messaging (Days 4–7)

The second biggest mistake funds make? Writing like a fund deck. Not a person.

LPs don’t respond to generic outreach. They respond to:

• Clear narrative (what makes this fund worth paying attention to?)

• Relatable proof (track record, thesis edge, GP story)

• Specific ask (are you raising? Co-investing? Pre-marketing?)

We develop:

• A teaser email and follow-up sequence

• A strong LinkedIn DM variation

• An optional one-pager or teaser deck

This messaging is personalized by LP segment and written to generate replies — not just opens.

Step 3: Set Up Outreach Infrastructure (Days 8–12)

No more sending emails one by one.

We install the full outbound system using tools like:

• Instantly or Smartlead for cold email

• Clay or Apollo for enriched LP data

• Attio or Hubspot for pipeline tracking

• Zapier for syncing, alerts, and auto-labeling

You get a clean dashboard that tracks opens, replies, booked calls, and status — so you can see your raise unfold in real time.

Step 4: Launch & Iterate (Days 13–30)

Once the campaign goes live, we monitor performance daily.

• Adjust subject lines or body copy based on open/reply rates

• Filter out low-fit LPs based on initial engagement

• Add warming or re-engagement sequences for slower leads

• Book and route calls directly into your calendar

By Day 30, you have a system that:

• Engages 500–1000 qualified LPs

• Delivers a clear, repeatable process to scale fundraising

• Lets you control and track every stage of LP engagement

What You’re Left With

After 30 days, most of our clients walk away with:

• A full LP outreach system they own

• A deck, teaser, and email copy bank

• A pipeline of real interest (or honest feedback)

• The clarity and control to raise like a pro

If you’re tired of depending solely on intros, or you want to start your next raise with leverage — this is what we do, every day.

Need help building your LP engine? Let’s talk.